Ondrej Holzman I-CEO ye-Apple u-Tim Cook uhambele iNgqungquthela ye-Goldman Sachs Technology ngoLwesibili futhi waphendula imibuzo nge-Apple ngesikhathi sokuvulwa kwenkulumo eyisihluthulelo. Ukhulume ngokusungula izinto ezintsha, ukuthengwa, ukudayisa, ukusebenza nokunye okuningi...
Ngokuqondakalayo, u-Cook naye wathola imibuzo mayelana nemikhiqizo yesikhathi esizayo yenkampani yaseCalifornia, kodwa ngokwesiko wenqaba ukuyiphendula. Kodwa-ke, akazange abambe umlomo mayelana nezinye izinto ezifana nokuklama noma ukuthengiswa kwemikhiqizo.
INkomfa yezobuchwepheshe yakwaGoldman Sachs yenanela izinto eziningi uCook asezishilo ocingweni lokugcina oluya kubaninimasheya, nokho kulokhu akagcinanga kafushane wakhuluma ngemizwa yakhe.
Mayelana nesimo serejista yemali, imingcele yezobuchwepheshe kanye nemikhiqizo emihle
Kuqale ngesimo serejista yemali, echichima ngokoqobo kwa-Apple. U-Cook wabuzwa ukuthi isimo se-Cupertino sasidangele ngandlela-thile. “U-Apple akaphethwe wukucindezeleka. Senza izinqumo ezinesibindi nezinesifiso sokuvelela futhi silondoloza ezezimali,” UCook wachazela ababekhona. “Sitshala imali ezitolo, ekusabalaliseni, ekusunguleni imikhiqizo, ekuthuthukisweni, emikhiqizweni emisha, ekuthengeni, ekuthengeni izinkampani ezithile. Angazi ukuthi umphakathi ocindezelekile ungayenza kanjani into enjalo.'
Abaningi abafana ne-Apple bayeluleka ngokuthi yimiphi imikhiqizo okufanele yenziwe yinkampani. Isibonelo, i-iPhone enkulu noma i-iPad esheshayo kufanele ize. Nokho, u-Tim Cook akanantshisekelo kumapharamitha.
[yenza isenzo=”caphuna”]Okuwukuphela kwento esingasoze sayenza umkhiqizo ongcolile.[/do]
“Okokuqala, ngeke ngikhulume ngalokho esingase sikwenze esikhathini esizayo. Kodwa uma sibheka imboni yamakhompiyutha, izinkampani bezilokhu zilwa ngezindlela ezimbili eminyakeni yamuva - imininingwane kanye namanani. Kodwa amakhasimende anentshisekelo kakhulu kulwazi. Akusho lutho noma uyalazi ijubane le-Ax processor,” isikhulu se-Apple siqinisekile. "Okuhlangenwe nakho komsebenzisi kuhlala kubanzi kakhulu kunalokho okungavezwa inombolo eyodwa."
Nokho, uCook wabe esegcizelela ukuthi lokhu akusho ukuthi i-Apple ayikwazi ukuqhamuka nento engekho manje. "Okuwukuphela kwento esingalokothi siyenze umkhiqizo ongathandeki," washo ngokucacile. “Yileyo nkolo kuphela esikhonza kuyo. Kufanele sakhe into enkulu, enesibindi, efisa ukuvelela. Sishuna kahle yonke imininingwane, futhi eminyakeni edlule sikhombisile ukuthi singakwenza ngempela lokhu."
Mayelana nokuqanjwa kabusha nokutholwayo
“Ayikaze ibe namandla. Ugxile kakhulu ku-Apple," U-Cook ukhulume ngokusungula kanye namasiko ahlobene emphakathini waseCalifornian. "Kunesifiso sokudala imikhiqizo engcono kakhulu emhlabeni."
Ngokusho kukaCook, kubalulekile ukuxhuma izimboni ezintathu lapho i-Apple ihamba phambili. “I-Apple inolwazi lwesoftware, ihadiwe kanye nezinsizakalo. Imodeli eyasungulwa embonini yamakhompiyutha, lapho inkampani eyodwa igxila entweni eyodwa kwenye enye, ayisasebenzi. Abasebenzisi bafuna ukuzizwisa okushelelayo kuyilapho ubuchwepheshe buhlala ngemuva. Umlingo wangempela uyenzeka ngokuxhuma lezi zinhlaka ezintathu, futhi sinekhono lokwenza umlingo." kusho owalandela uSteve Jobs.
[do action="citation”]Ngenxa yokuxhumana kwesofthiwe, izingxenyekazi zekhompuyutha namasevisi, sinethuba lokwenza umlingo.[/do]
Ngesikhathi sokudlala, u-Tim Cook akazange abakhohlwe ozakwabo abaseduze kakhulu, okungukuthi amadoda aphezulu kakhulu e-Apple. "Ngibona izinkanyezi zodwa," Kusho uCook. Uchaze uJony Ive "njengomklami ongcono kakhulu emhlabeni" futhi waqinisekisa ukuthi manje usegxile ku-software. "UBob Mansfield unguchwepheshe ohamba phambili ku-silicon, akekho owenza imisebenzi emincane kangcono kunoJeff Williams," wakhuluma nozakwabo uCook waphinde wabala uPhil Schiller noDan Ricci.
Ukuthengwa okuhlukahlukene okwenziwa yi-Apple nakho kuhlobene nesiko lakwa-Apple. Kodwa-ke, ikakhulukazi lezi yizinkampani ezincane kuphela, ezinkulu zidlula eCupertino. “Uma sibheka emuva eminyakeni emithathu edlule, ngokwesilinganiso sasithenga inkampani njalo ngemva kwezinyanga. Izinkampani esizithengile zazinabantu abahlakaniphe ngempela, esabathuthela kumaphrojekthi ethu. " kuchaza u-Cook, eqhubeka eveza ukuthi i-Apple ibibheke nezinkampani ezinkulu ukuthi zizithathele ngaphansi kwephiko layo, kodwa azikho ezizohlinzeka ngalokho ezikufunayo. “Asiboni isidingo sokuthatha imali siyothenga okuthile ngenxa nje yokubuyisa imali. Kodwa uma kukhona ukuthengwa okukhulu okuzosifanelekela, sizokuthatha. "
Mayelana negama elithi umngcele, imikhiqizo eshibhile kanye nokudliwa kwabantu
"Asilazi igama elithi 'umngcele,'" U-Cook washo ngokungagwegwesi. "Lokho kungenxa yalokho esikwazile ukukwenza eminyakeni edlule futhi sinikeze abasebenzisi into ababengazi nokuthi bayayifuna." U-Cook wabe eselandelisa izinombolo ezivela ekuthengisweni kwe-iPhone. Ubalule ukuthi kuma-iPhones angu-500 million adayiswa yi-Apple kusukela ngo-2007 kuze kube sekupheleni konyaka odlule, angaphezu kwamaphesenti angu-40 adayiswe ngonyaka odlule kuphela. “Kungushintsho olumangalisayo lwemicimbi… Futhi, onjiniyela bayazuza futhi ngoba sidale i-ecosystem enhle enika amandla yonke imboni yentuthuko. Manje sesikhokhe ngaphezu kuka-$8 billion konjiniyela.” waqhosha u-Cook, osabona amandla amakhulu emhlabeni ohambahambayo, ngamazwi akhe "insimu evulekile", ngakho akacabangi nganoma yimiphi imingcele nhlobo, kusekhona indawo yokuthuthukiswa.
Ephendula umbuzo omayelana nokwenza imikhiqizo ethengekayo ezimakethe ezisathuthuka, u-Cook kwadingeka aphinde athi: "Inhloso yethu enkulu ukudala imikhiqizo emihle." Noma kunjalo, i-Apple izama ukunikeza amakhasimende ayo imikhiqizo eshibhile. U-Cook ukhombise ukwehliswa kwe-iPhone 4 ne-4S ngemuva kokwethulwa kwe-iPhone 5.
"Uma ubheka umlando we-Apple futhi uthathe i-iPod enjalo, lapho iphuma ibiza u-$399. Namuhla ungathenga i-iPod shuffle ngo-$49. Kunokuba sishibhise imikhiqizo, sidala eminye enolwazi oluhlukile, umuzwa ohlukile." U-Cook udalule, evuma ukuthi abantu balokhu bebuza ukuthi kungani i-Apple ingenzi iMac ngemali engaphansi kwama- $ 500 noma ama- $ 1000. “Uma sikhuluma iqiniso, besisebenza ngakho. Ukuthi nje sifinyelele esiphethweni sokuthi ngeke sikwazi ukwenza umkhiqizo omuhle ngaleyo ntengo. Kodwa senzeni esikhundleni? Sisungule i-iPad. Kwesinye isikhathi kufanele ubheke inkinga ngendlela ehlukile bese uyixazulula ngenye indlela."
Isihloko sokudliwa kwabantu sihlobene ne-iPad, futhi u-Cook waphinda futhi i-thesis yakhe. “Ngesikhathi sikhipha i-iPad, abantu bathi sizoyibulala iMac. Kodwa asicabangi kakhulu ngakho ngoba sicabanga ukuthi uma singazidli, omunye uzoyenza."
Imakethe yamakhompiyutha inkulu kangangokuthi u-Cook akacabangi ukuthi ukudla kwabantu kufanele kukhawulelwe ku-Mac noma i-iPad (engase isuse i-iPhone). Ngakho-ke, ngokusho kwe-CEO yayo, i-Apple ayinakho ukukhathazeka ngayo. Ukukhathazeka kungathethelelwa kuphela uma ukudliwa kwabantu kungaba yimbangela enkulu ephazamisa ukuthathwa kwezinqumo. "Uma inkampani iqala ukusekela izinqumo zayo ekungabazeni ukuzidla, kuyindlela eya esihogweni ngoba kuhlale kukhona omunye umuntu."
Kuphinde kwakhulunywa ngenethiwekhi yokuthengisa ebanzi, u-Cook ayinamathisela ngokubaluleke kakhulu, ngokwesibonelo, lapho wethula i-iPad. "Angicabangi ukuthi besizocishe siphumelele nge-iPad ukube bekungezona izitolo zethu," etshela izethameli. “Ngesikhathi i-iPad iphuma, abantu bacabanga ngethebhulethi njengento esindayo engayifuni muntu. Kodwa bebengeza ezitolo zethu ukuze bazibonele futhi bathole ukuthi i-iPad empeleni ingenzani. Angicabangi ukuthi ukwethulwa kwe-iPad bekungaba yimpumelelo ukube bekungezona lezi zitolo, ezinezivakashi eziyizigidi eziyi-10 ngesonto, futhi zinikeza lezi zinketho. "
Yini u-Tim Cook aziqhenya ngayo ngonyaka wakhe wokuqala ephethe inkampani
“Ngiyaziqhenya kakhulu ngabasebenzi bethu. Nginelungelo lokusebenza nsuku zonke nabantu abafuna ukwakha imikhiqizo ehamba phambili emhlabeni.” U-Cook uyaqhosha. "Abekho nje ukwenza umsebenzi wabo, kodwa ukwenza umsebenzi ongcono kakhulu wezimpilo zabo. Bangabantu abahlakaniphile kakhulu ngaphansi kwelanga, futhi kuwudumo lwempilo yami ukuba se-Apple njengamanje nokuba nethuba lokusebenza nabo. "
Kodwa-ke, akubona abasebenzi kuphela, kodwa futhi nemikhiqizo u-Tim Cook aziqhenya ngayo. Ngokusho kwakhe, i-iPhone ne-iPad ziyifoni engcono kakhulu kanye nethebhulethi engcono kakhulu emakethe, ngokulandelana. "Nginethemba elikhulu ngekusasa nalokho i-Apple engakulethela umhlaba."
UCook uphinde wancoma ukuthi i-Apple ikhathalele imvelo. “Ngiyaziqhenya ngokuthi sinepulazi lelanga elizimele elikhulu kunawo wonke emhlabeni futhi singakwazi ukunika amandla izikhungo zethu zedatha ngamandla avuselelekayo angu-100%. Angifuni ukuba yisidlakela, kodwa yindlela engizizwa ngayo."
Kubhalwe kahle, ngiyabonga ngesihloko :)
ngandlela-thile ulwazi mayelana neqiniso lokuthi i-apula izovula izitolo ze-Apple ezintsha ze-30 kulo nyaka ikakhulukazi ngaphandle kwe-US, okubonakala kimi njengolwazi olubaluleke kakhulu kuneqiniso lokuthi umqondisi othile uyaziqhenya ngokuvunyelwa komsebenzi (obengeke ' ngibe kulezo zinguquko :D) ngandlela thize walahleka
PS: mhlawumbe ngisanda kufunda kancane, ngisanda kusihluza lesi sihloko, ngoba ulwazi ngokuvamile belwaziwa amahora ambalwa ngaphambi kokubona lesi sihloko.
I-PS2: Ibhalwe kahle, ngiyabonga ngesihloko :)
Kungenzeka ukuthi olunye ulwazi alukho. Ngithathe emithonjeni eminingi futhi kwakukhona okuthile yonke indawo, ngakho ngazama ukuhlanganisa okuningi kwakho.
Kimi, futhi angicabangi kimi kuphela, i-Apple izokwenza imikhiqizo yekhwalithi ephezulu ngempela kuphela lapho 1. bevumelana nabakhiqizi begeyimu ezinguqulweni ze-Mac 2. vumelanisa i-Mac ngokwayo kulokhu. Uma kungenjalo, ngithanda i-Mac, kodwa ngiphuthelwa yilokhu - ukudlala umdlalo onezithombe ezinhle kanye nokudlala okudinga kakhulu.