Amaya Toman Ukubuya kuka-Steve Jobs kwakuyingqopha-mlando ebaluleke ngempela ku-Apple futhi ngesikhathi esifanayo isazi sezinguquko eziningi ezibalulekile nezinto ezintsha. Yalandelwa, ngokwesibonelo, ngokukhululwa kwe-iMac ephumelele kakhulu, futhi i-iPod yeza kamuva nje. Okubaluleke ngokufanayo kwakuwukwethulwa kweSitolo se-Apple esiku-inthanethi, esesivele sineminyaka engama-10 ubudala ngoNovemba 22 walo nyaka.
NgeMisebenzi, uguquko lweza ku-Apple ngendlela yokuqedwa kweminye imikhiqizo, ukwethulwa kwenani lezinto ezintsha, kanye nokwethulwa osekushiwo kokuthengiswa kwe-inthanethi. Yize bekungabonakali njengaso ngaleso sikhathi, isinyathelo sokugcina bekungesinye esibaluleke kakhulu ekusindeni kwe-Apple emakethe. Ngawo-1990s, usazofuna Isitolo se-Apple esenziwe ngezitini nodaka ize - amakhasimende athola ama-Mac awo ngabasabalalisi abakhethekile noma amaketanga amakhulu okudayisa.
Kungaba njalo okuthakaselayo
Ngaleso sikhathi, noma kunjalo, ubuchwepheshe babasebenzi bala maketanga bungangabazeka kakhulu, futhi ukubeka kwabo phambili kwakungelona ikhasimende elanelisekile, kodwa inzuzo kuphela - futhi lokhu akuzange kulethwe kubo ngemikhiqizo ye-Apple ngaleso sikhathi. Ngakho-ke ama-Mac ayevame ukukhala ekhoneni, enganakwa, futhi izitolo eziningi azizange zigcine ngisho nemikhiqizo ye-Apple.
Uguquko bekumele lulethwe wumqondo “wesitolo esitolo”. U-Apple uphethe isivumelwano neCompUSA, lapho ikona elikhethekile lalizogcinelwa imikhiqizo yakwa-Apple ezitolo ezikhethiwe. Lesi sinyathelo sikhulise ukuthengisa kancane, kodwa bekungakanele, ingasaphathwa eyokuthi i-Apple ibingakakwazi ukulawula okungu-100% ekuthengisweni kwemikhiqizo yayo.
Igalari yezithombe
Engxenyeni yesibili yeminyaka yamashumi ayisishiyagalolunye yekhulu leminyaka elidlule, ama-e-shops ahlukahlukene kakhulu ayesanda kuqala. Enye enjalo yayisetshenziswa uDell, eyaqala ukusungulwa kwayo ngo-1995. NgoDisemba 1996, isitolo se-e-shop sase sivele sihola inkampani isigidi samadola ngosuku.
"Ngo-1996, u-Dell waphayona ngokudayisa ku-inthanethi, futhi isitolo se-inthanethi sikaDell ngaleso sikhathi besiyindinganiso yezindawo zokuthenga eziku-inthanethi kuze kube manje," kusho uSteve Jobs ngaleso sikhathi. “Ngesitolo sethu esiku-inthanethi, empeleni sibeka indinganiso entsha ye-e-commerce. Futhi ngicabanga ukuthi sithanda ukukutshela, Michael, ukuthi ngemikhiqizo yethu emisha, isitolo sethu esisha, kanye nokwenza kwethu ngokwezifiso, sikulandela, mngane wami,” esho kuMichal Dell.
I-Apple Store eku-inthanethi yenze kahle kakhulu kusukela ekuqaleni. Ngenyanga yayo yokuqala, yenze i-Apple i-$12 million—isilinganiso esingaba ngu-$730 ngosuku, okuyizingxenye ezintathu kwezine zemali engenayo yansuku zonke uDell ayenza ngesitolo sakhe esiku-inthanethi phakathi nezinyanga zakhe zokuqala eziyisithupha zokusebenza. Kodwa-ke, abaphathi be-Apple Store eku-inthanethi ngaleso sikhathi nanamuhla ngeke baqhathaniswe. I-Apple ayisashicileli izibalo eziqondile zokuthengisa zemikhiqizo yayo, futhi ngeminyaka yawo-XNUMX ayizange izuze ezinsizeni njengoba yenza namuhla.
Kungaba njalo okuthakaselayo
Petr Škuta Ukwethulwa kokuthengiswa kwe-inthanethi bekubaluleke kakhulu ekubuyiseleni i-Apple ezinyaweni zayo futhi ibuyele ngempumelelo emakethe. Namuhla, i-Apple e-shop iyingxenye ebalulekile yebhizinisi lenkampani. Inkampani iphinde isebenzise iwebhusayithi yayo ukuze iphromothwe, futhi noma nini lapho iyehlisa okwesikhashana emikhiqizweni emisha, ayinakho ukunaka kwabezindaba. Ulayini ophambi kwezitolo zakwa-Apple kancane kancane uphenduka into yesikhathi esidlule - abantu basebenzisa ama-oda angaphambili esitolo se-e futhi bavame ukulinda umkhiqizo wabo wamaphupho ngokunethezeka kwezindlu zabo. Inkampani ayisadingi noma yimaphi amaketango noma abaxhumanisi bokuthengisa. Ngemuva kwalokho okungase kubonakale kulula ngendlela ehlekisayo ekuqaleni, kunomsebenzi omkhulu, umzamo nokusungulwa.
Umthombo: Apple Insider
