Kusukela emlandweni we-Apple: I-Macintosh yokuqala kanye nokushayela kwayo kokuhlola

I-1984 bekungunyaka obaluleke kakhulu ku-Apple. Lona bekuwunyaka lapho i-Macintosh yokuqala ngqa, i-Apple eyakhangwa ngayo ngaleso sikhathi i-SuperBowl ngosizo lwendawo yayo yenkolo manje ebizwa ngokuthi "1984", yabona ukukhanya kosuku ngokusemthethweni. Le nkampani yayilindele ukuthi ikhompuyutha yayo entsha izodayiswa njengebhande le-conveyor, kodwa ngeshwa kwakungenjalo, futhi kwase kuyisikhathi sokukhuthaza ukuthengisa ngobuhlakani.

U-Apple wabe eseholwa nguJohn Sculley, owanquma ukwethula umkhankaso omusha. Kwakuhloselwe ukukhuthaza abasebenzisi ukuthi bathenge umshini omusha we-Apple ekhaya noma ibhizinisi labo. Lo mkhankaso wawubizwa ngokuthi "Test Drive a Macintosh", futhi labo abanentshisekelo bangazama i-Macintosh ekhaya amahora angamashumi amabili nane. Babedinga okuncane kakhulu ukuze benze lokhu - ikhadi lesikweletu lapho umdayisi wendawo ogunyaziwe ababoleke ngalo i-Macintosh. Abaphathi benkampani babethemba ukuthi abasebenzisi bazokwazi ukudala isibopho esiqinile nekhompyutha ebolekiwe phakathi nokuhlolwa kosuku lonke kangangokuthi bazogcina benqume ukuyithenga.

U-Apple ubewuthakasele kakhulu lo mkhankaso, futhi abantu ababalelwa ku-200 basebenzise leli thuba. Ekwethuleni umkhankaso, i-Apple yatshala imali eyizigidi ezi-2,5 zamaRandi, lapho yakhokhela khona amakhasi amane kumagazini okhethweni lukaNovemba we-Newsweek. Ikhasi lokugcina lokukhangisa laligoqeka futhi linemininingwane yokuthi kungenzeka yini ukuqasha i-Macintosh. Ngeshwa, imiphumela yomkhankaso ayikwazanga ukuchazwa njengenganelisa ngokungangabazeki. Kubasebenzisi abaningi abaningi, nakuba ama-Macintoshes aqashiwe avuse umdlandla owawufisa, lokhu akuzange kuholele ekuthengeni kokugcina kwekhompyutha abaningi babo, ngenxa yezizathu ezihlukahlukene. Ngokuqinisekile abasabalalisi abazange bajabule ngalo mkhankaso, bekhononda ngokungabi bikho kwesitoko semodeli eshiwo.

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Hhayi ngenxa yalezi zizathu kuphela, i-Apple ekugcineni yanquma ukungawuhleli umkhankaso ofanayo futhi. Akukhona nje ukuthi umkhankaso othi "Test Drive a Macintosh" ugcine uhlulekile ukuzuza ukuthengiswa kwe-Macintosh yokuqala abaphathi be-Apple ababephupha ngayo. Lo mkhankaso awuzange uzuze amamodeli abolekiwe kakhulu, okuthi, naphezu kwenkathi yesivivinyo esifushane, abuyiselwe kwabanye abahloli besesimweni esibi kakhulu, lapho, nakuba umonakalo othile kanye nokuguga kubonakala, kwakungeyona into embi kakhulu kangangokuthi kwakungenzeka. funa inhlawulo ephakeme ngokwanele kumhloli.