Amaya Toman Bambalwa kakhulu abalandeli be-Apple abangazi ngomkhankaso wokukhangisa othi Thola i-Mac. Bekuwuchungechunge lwezentengiso oluhlekisayo noluyindida, olugcizelela izinzuzo ze-Mac ngaphezu kwe-Windows PC evamile. Umkhankaso wawuthandwa ngempela, kodwa i-Apple yawuqeda buthule ngoMeyi 2010.
Umkhankaso othi "Thola i-Mac" waqala ngo-2006, ngesikhathi lapho inkampani ishintshela kuma-Intel processors amakhompyutha ayo. U-Steve Jobs wayefuna ukwethula emhlabeni uchungechunge lwamaphromoshini azogqamisa kahle umehluko phakathi kwama-Mac amasha namakhompyutha avamile - amavidiyo lapho umncintiswano uzoshaywa khona ngokufanelekile. Ibonise umlingisi u-Justin Long njenge-Mac epholile ebusheni, kuyilapho usomahlaya u-John Hodgman eveza i-PC ephelelwe yisikhathi, engasebenzi kahle. Izikhangiso eziphuma ochungechungeni lwe-"Thola i-Mac", njengemikhankaso ethi "Cabanga Okuhlukile" noma "Silhoutte", seziphenduke ama-apula akhumbulekayo kanye nezimpawu ezibonakalayo.
Igalari yezithombe
Abasunguli besikhungo i-TBWA Media Arts Lab yibona abaphethe lezi zikhangiso, futhi kubikwa ukuthi lo msebenzi ubanikeze umsebenzi omningi - kodwa umphumela ubewufanele. Umqondisi Omkhulu Wokudala u-Eric Grunbaum uchaze ukuthi isikhangiso sadalwa kanjani kuwebhusayithi Yomkhankaso:
“Ngemuva kwezinyanga eziyisithupha ngisebenza kulo msebenzi, bengintweza endaweni ethile eMalibu nomqondisi wezobuciko uScott Trattner futhi sakhuluma ngokukhungatheka kokuzama ukuqhamuka nombono ofanele. Ngathi kuye, 'Uyazi, kufana nokuthi kufanele sinamathele ezintweni eziyisisekelo. Sidinga ukuhlala i-Mac ne-PC eceleni bese sithi: Lena i-Mac. Yenza kahle u-A, B, no-C Futhi lena yi-PC, futhi yenza u-D, E, no-F kahle.' Ngikhumbula ngithi, 'Kungenzekani uma ngandlela-thile sibahlanganisa bobabili laba esiqhudelana nabo? Omunye umfana angase athi unguMac kanti omunye angase athi uyiPC. U-Mac angakwazi ukushwibeka ezungeza i-PC futhi akhulume ngokuthi kushesha kangakanani.'
Ngemuva kwalesi siphakamiso, izinto ekugcineni zaqala ukuhamba futhi kwazalwa omunye wemikhankaso yokukhangisa ye-Apple edume kakhulu.
Yebo, akukho okwahamba ngaphandle kokugxekwa. USeth Stevenson ubize lo mkhankaso ngokuthi “unonya” esihlokweni sakhe somagazini i-Slate. UCharlie Brooker ubhalele iThe Guardian ukuthi indlela bobabili abalingisi ababonwa ngayo enguqulweni yaseBrithani (uMitchell ku-sitcom Peep Show uveze umuntu olahlekelwe yimizwa, kuyilapho uWebb engumuntu onobugovu) kungase kuthinte indlela umphakathi ozobuka ngayo ama-Mac nama-PC.
Ukuphela komkhankaso
Umkhankaso othi "Thola i-Mac" usebenze e-United States eminyakeni embalwa elandelayo. Yayiqondiswa uPhil Morrison futhi yaba namabala angamashumi ayisithupha nesithupha futhi kancane kancane yasakazekela kwamanye amazwe - inguqulo yaseBrithani efakiwe, isibonelo, uDavid Mitchell noRobert Webb. Indawo yokugcina ngokomlando kuwo wonke umkhankaso yavela kumabonakude ngo-Okthoba 2009 yase iqhubeka kuwebhusayithi yenkampani yama-apula. Kodwa ngo-May 21, 2010, lesi sigaba sashintsha ikhasi safaka ukukhangisa "Kungani Uzothanda iMac". Ngaleso sikhathi, izikhangiso ze-TV zenkampani ye-Cupertino zaqala ukugxila kakhulu ku-iPhone, eyayimele enye yezinto eziza kuqala ku-Apple.
Kodwa ukuhunyushwa kwe-"Thola i-Mac" kwakunamandla futhi kuhlala isikhathi eside. Izentengiso zithole ama-parodies ahlukahlukene - enye yalezo ezingaziwa kakhulu iphromotha Linux, I-Valve ibhekisele kumkhankaso othi ukukhushulwa inkundla yeSteam ye-Mac.
Kungaba njalo okuthakaselayo
