Amaya Toman Nakuba uKhisimusi - kanye nezikhangiso zikaKhisimusi ezihambisana nazo ezivela kwa-Apple - kusekude kakhulu, sisazowukhumbula esitolimendeni sanamuhla sochungechunge lwethu lomlando. Engxenyeni yesibili ka-Agasti 2014, isikhangiso se-iPhone saklonyeliswa ngendondo ye-Emmy Award. Indawo ebizwa ngokuthi "I-Misunderstood" yathuthukisa ama-iPhone 5s amasha ngaleso sikhathi futhi yazuza ngokushesha izinhliziyo zomphakathi hhayi kuphela, kodwa nochwepheshe bezokukhangisa nezokuthengisa.
Isikhangiso se-iPhone esinetimu kaKhisimusi sizuze i-Apple Indondo ye-Emmy Yesikhangiso Esihamba Phambili Sonyaka. Akumangazi ukuthi yathinta abantu abaningi ngesakhiwo sayo - ayintuli lutho iningi lethu elikuthandayo mayelana nezikhangiso zikaKhisimusi - umndeni, ukugujwa kukaKhisimusi, imizwa kanye nendaba encane ethinta inhliziyo. Kuzungeza osemusha one-taciturn ongayiyeki i-iPhone yakhe ngemuva kokufika embuthanweni womndeni kaKhisimusi. Nakuba enikezwa iminyaka yakhe, kungase kubonakale sengathi uchitha amaholide kaKhisimusi edlala imidlalo noma athumele imiyalezo nabangani, kwembulwa ekupheleni kwesikhangiso ukuthi empeleni ubesebenzela umndeni wakhe wonke ngesipho esenziwe ngezandla.
Isikhangiso sahlangatshezwana nokwamukelwa okuhle kakhulu, kodwa ukugxekwa akuzange kugwenywe. Abaxoxisana ku-inthanethi bayigxeka le ndawo, ngokwesibonelo, ukuthi nakuba umlingisi oyinhloko ebambe i-iPhone yakhe ngokuqondile ngaso sonke isikhathi, ukushutha okwaba umphumela ku-TV kwakunombono ovundlile. Kodwa-ke, naphezu kokungahambi kahle okuncane, wathwebula izinhliziyo zeningi lababukeli abavela ezinhlwini zabantu abavamile nabaqeqeshiwe. Ukwazile ukukhomba ngobuchule ukuguquguquka nokusebenziseka kobuchwepheshe bakamuva be-Apple futhi ngesikhathi esifanayo ukuhambisa izethameli ngendlela okungenzeka ukuthi izimakethe zikaKhisimusi kuphela ezingakwazi.
Igalari yezithombe
Kodwa iqiniso liwukuthi ama-iPhone 5s afika nezici ezithakazelisa ngempela nemisebenzi kuhlanganise namakhono amakhulu okudubula. Akuzange kuthathe isikhathi eside futhi ifilimu ebizwa ngokuthi i-Tangerine, eqoshwe kule modeli ye-iPhone, yaze yavela nakuSundance Film Festival. Eminyakeni eyalandela, i-Apple yaqala ukukhuthaza amandla ekhamera ama-smartphones ayo ngokujulile, futhi kamuva umkhankaso othi "Shot on iPhone" nawo wethulwa.
Umklomelo ka-Emmy wezohwebo othi "Misunderstood" ngokwemvelo awuhambanga nje ku-Apple, kodwa futhi enkampanini yokukhiqiza i-Park PIcturers kanye ne-ejensi yokukhangisa i-TBWA\Media Arts Lab, esivele yasebenza ne-Apple esikhathini esidlule. I-Apple ikwazile ukunqoba izimbangi ezinjengoGeneral Electric, Budweiser kanye nohlobo lwe-Nike ngesikhangiso sayo sikaKhisimusi sama-iPhone 5s. Kodwa bekungekhona okokuqala ukuthi inkampani ye-Cupertino ithole lo mklomelo ohlonishwayo ngomsebenzi wayo. Ngo-2001, okuthiwa "u-Emmy wezobuchwepheshe" waya ku-Apple ukuze asebenze ekuthuthukiseni amachweba we-FireWire.
Umthombo: Ihlelo le-Mac
