UMikhal Marek U-Tim Cook uhambele ingqungquthela ye-BoxWorks e-San Francisco, lapho akhulume kakhulu ngezenzo zika-Apple emkhakheni wezinkampani. Kwambulwa izingcezu ezimbalwa zokwaziswa okuthakazelisayo, futhi owalandela uSteve Jobs njengendoda yokuqala yakwa-Apple wabonisa ngokucacile ukuthi i-Apple ishintsha kangakanani ngaphansi kwenduku yakhe.
U-Cook ugcizelele ukuthi ubaluleke kangakanani umkhakha webhizinisi ku-Apple, futhi wachaza ukuthi ukubambisana nezimbangi ezinkulu eziholwa yiMicrosoft, ngokwesibonelo, kungasiza kanjani inkampani ukuthi iqhube isoftware yayo kanye nehardware emabhizinisini. Okuthile okufana nalokhu kwakubonakala kungenakucatshangwa nhlobo ngaphambili. Kodwa-ke, ngabalingani abaqinile kuphela i-Apple ingakwazi ukuqhubeka nokuzama ukuthengisa izimpahla zayo ezinkampanini ezinkulu ngempumelelo efanayo njengoba izithengisa kumakhasimende ajwayelekile.
Inhloko ye-Apple nayo yabelane ngezibalo ezithakazelisa kakhulu. Ukuthengiswa kwemishini ezinkampanini ze-Apple onyakeni odlule kulethe amaRandi ayizigidi eziyizinkulungwane ezingama-25. Ngakho-ke u-Cook ugcizelele ukuthi ukuthengisa emkhakheni wezinkampani akuyona nje into yokuzilibazisa ye-Apple. Kodwa kukhona indawo yokwenza ngcono, ngoba imali engenayo ye-Microsoft evela endaweni efanayo iphindwe kabili, nakuba isikhundla sezinkampani ezimbili sihlukile.
Siyabonga kuwo wonke umuntu #Imisebenzi Yebhokisi namhlanje ekuseni! Ucoshe imibono engaphandle kwebhokisi kusuka @levie pic.twitter.com/DdvznJOtov
- U-Tim Cook (@t_cook) September 29, 2015
Isimo esibalulekile, ngokusho kuka-Cook, ukuthi imakethe ye-elekthronikhi ishintshe kanjani ngomqondo wokuthi umehluko phakathi kwehardware yasekhaya neyezinkampani usunyamalele. Isikhathi eside, izinhlobo ezahlukene zemishini zazihloselwe le mihlaba emibili ehlukene. Kodwa-ke, namuhla akekho ozosho ukuthi ufuna i-smartphone "yenkampani". “Uma ufuna i-smartphone awusho ukuthi ufuna i-smartphone yenkampani. Awulitholi ipeni lebhizinisi ongabhala ngalo,” kusho uCook.
Manje i-Apple ifuna ukugxila kubo bonke labo abasebenza kuma-iPhones abo nama-iPads lapho bengekho kukhompyutha ehhovisi labo. Ukholelwa ukuthi ukuhambahamba kuwukhiye wempumelelo kuyo yonke inkampani. “Ukuze uthole inzuzo yangempela kumadivayisi eselula, kufanele ucabange kabusha futhi uhlele kabusha yonke into. Izinkampani ezihamba phambili zizoba ngeselula kakhulu," inhloko ye-Apple iyaqiniseka.
Ukukhombisa lokhu, u-Cook wakhomba umqondo omusha we-Apple Stores, nawo osekelwe kubuchwepheshe beselula. Ngenxa yalokhu, amakhasimende akudingeki ame kolayini futhi angajoyina ulayini obonakalayo nanoma yisiphi isisebenzi sasesitolo kanye netheminali yabo esekwe ku-iPhone. Lolu hlobo lokucabanga lwesimanje kufanele lwamukelwe yizo zonke izinkampani, futhi ukuqaliswa kwemibono yazo kufanele kusetshenziswe kangcono ngamadivayisi avela ku-Apple.
I-Apple ifuna ukuzithuthukisa emhlabeni wezinkampani ngokuyinhloko ubudlelwano nezinkampani ezifana ne-IBM. I-Apple ibilokhu ibambisana nale nhlangano yezobuchwepheshe kusukela ngonyaka odlule, futhi ngenxa yokubambisana kwalezi zinkampani ezimbili, kwenziwa izicelo eziningi ezikhethekile ezidlala indima yazo kuyo yonke imikhakha yezomnotho engenzeka, okuhlanganisa ukudayisa, amabhange, umshwalense noma izindiza. I-IBM inakekela ukuhlela izinhlelo zokusebenza, bese i-Apple izinikeze isikhombimsebenzisi esibonakalayo esikhangayo nesinembile. I-IBM ithengisa amadivayisi we-iOS kumakhasimende ezinkampani anesofthiwe efakwe ngaphambili ekhethekile.
Iseva Re / Ikhodi Pheka kusenesikhathi uthe: “Sisebenza kahle ekwakheni ulwazi olulula lomsebenzisi nokwenza amadivayisi. Ubungcweti bemboni ejulile obudingekayo ukuze kuguqulwe umhlaba wezinkampani abukho ku-DNA yethu. Iku-DNA ye-IBM.” Lokhu bekuwukuvuma ubuthakathaka obungavamile ku-Apple, kodwa futhi kuyisibonelo sesitayela sobuholi buka-Cook, esihlanganisa ubudlelwano bokungenela izimboni i-Apple engeke ikwazi ukuzilungisa iyodwa.
Njengengxenye yengqungquthela ye-BoxWorks eshiwo, u-Cook wabe esengeza esitatimendeni sakhe sangaphambili ngokuthi i-Apple ayinalo ulwazi olujulile lwesofthiwe yebhizinisi. "Ukuze sizuze izinto ezinhle futhi sinikeze amakhasimende amathuluzi amahle, sidinga ukusebenzisana nabantu abakhulu uma kukhulunywa ngobudlelwano obunjalo, u-Cook uthe inkampani yakhe ivulekele ukusebenzisana nanoma ngubani ozosiza i-Apple iqinise imikhiqizo namathuluzi ayo okusebenza." ibhizinisi le-sphere.
U-Cook wabe esephawula ngokuqondile ngokubambisana ne-Microsoft: "Sisaqhudelana, kodwa i-Apple ne-Microsoft ingaba umbimbi ezindaweni eziningi kunalapho beyizimbangi khona. Ukusebenzisana ne-Microsoft kuhle kumakhasimende ethu. Yingakho sikwenza. Angiyena owokucasuka.'
Kodwa-ke, lobu budlelwano obufudumele kakhulu phakathi kwe-Apple neMicrosoft akusho ukuthi uTim Cook uyavumelana nenkampani yakwaRedmond kukho konke. Inhloko ye-Apple inombono ohluke ngokuphelele, isibonelo, ekuhlanganiseni izinhlelo zokusebenza zeselula nedeskithophu. “Asikholelwa ohlelweni olulodwa lokusebenza lwefoni ne-PC njengoba kwenza iMicrosoft. Sicabanga ukuthi into efana nale ibhubhisa zombili izinhlelo. Asihlosile ukuxuba amasistimu." Ngakho-ke, nakuba izinhlelo zokusebenza ze-iOS ne-OS X bezilokhu zisondelana kakhulu eminyakeni yamuva nje, asikho isidingo sokuthi silinde ukuhlanganiswa kwazo okuphelele kanye nesistimu ehlanganisiwe yama-iPhones, ama-iPads. kanye namaMacs.
Lowo mfana onalawo masokisi amafu namateku amibalabala akanambitheki nhlobo Ufana nesihlahla sebhishi.
...iqiniso lokuthi ayiqhudelani ne-Microsoft libonakala ngokucacile esimweni kanye nemisebenzi ye-Apple iWork (ikakhulukazi Amakhasi) ... ngifuna ukukhala