Amaya Toman Phakathi namashumi eminyaka ikhona, i-Apple yethule umugqa omuhle wezikhangiso emhlabeni. Abanye bakwazi ukuphenduka inkolo, abanye bakhohlwa noma bahlekwa usulu. Izikhangiso, nokho, zihamba emlandweni we-Apple njengochungechunge olubomvu, futhi singazisebenzisa ukubuka ukuthuthuka kwemikhiqizo ye-Apple. Woza uzobona ezimbalwa ezibalulekile kanye nathi.
1984 - 1984
Ngo-1984, i-Apple yethula i-Macintosh yayo. Wayinyusa ngendawo manje edumile ebizwa ngokuthi "1984" evela eshabhu yomqondisi kaRidley Scott, ekhonjiswa esidlangalaleni ngesikhathi seSuper Bowl. Lesi sikhangiso, ibhodi labaqondisi benkampani ye-apula elalingenaso nhlobo umdlandla ngaso, sangena emlandweni, futhi u-Apple wakwazi ukuthengisa amakhompyutha ayizinkulungwane ezingu-100 ezinsukwini zokuqala eziyi-72.
Lemmings - 1985
U-Apple wayenethemba lempumelelo efanayo njengendawo ka-"1984" ngomkhankaso we-"Lemmings" owakhiwe yiqembu elifanayo labadali. Umfowabo ka-Ridley Scott u-Tony uqondise, kodwa ividiyo yayiyi-flop. Ukudutshulwa komugqa omude wabantu abagqoke umfaniswano abavale amehlo, okwathi ngemisindo yomculo ovela ku-Snow White kanye ne-Seven Dwarfs ngobuningi baziphonse eweni, akuzange kwemukelwe kahle izethameli. Ababukeli babize le vidiyo ngokuthi “iyacasula” kanti i-Apple kudingeke ukuthi idilize abasebenzi bayo abangamaphesenti angama-20 ngenxa yemiphumela engemihle yokuthengisa edalwe umkhankaso ongaphumelelanga. Ngawo lowo nyaka, uSteve Jobs naye washiya i-Apple.
https://www.youtube.com/watch?v=F_9lT7gr8u4
Amandla Okuba Okungcono Kakhulu Kwakho - 1986
Ngawo-1980, i-Apple yaqhamuka nesiqubulo esithi "The Power To Be Your Best", eyasisebenzisa ngempumelelo iminyaka eyishumi. Yize lo mkhankaso bekumele ubhekane nokugxekwa kochwepheshe bezentengiso ngenxa yokuthi awuzange ugcizelele amakhompyutha e-Apple ngamanye, ube yimpumelelo kakhulu.
I-Hard Sell - 1987
Eminyakeni yamashumi ayisishiyagalombili, imbangi enkulu ye-Apple kwakungu-IBM. I-Apple ngokuqondakalayo yayizama ukwandisa isabelo sayo semakethe yekhompiyutha kanye nokuqinisekisa umphakathi ukuthi inganikeza izinto ezingcono kunomncintiswano. Lo mzamo ubonakala endaweni ethi "Hard Sell" kusukela ngo-1987.
https://www.youtube.com/watch?v=icybPYCne4s
Hit The Road Mac - 1989
Ngo-1989, i-Apple yethula umhlaba nge-Macintosh yayo yokuqala "ephathekayo". Ukuyiphromotha, usebenzise indawo ebizwa ngokuthi "Hit The Road Mac" futhi wazama ukugcizelela esikhangisweni ukuthi ama-Mac angasetshenziswa ngisho nalabo abangazi lutho ngamakhompyutha. Kodwa-ke, i-Macintosh ephathekayo ayizange ihlangabezane nempendulo enhle kakhulu. Iphutha lalingelona kuphela ukuhamba okunzima kwekhompiyutha, okwakunesisindo esingamakhilogremu angu-7,5, kodwa futhi intengo ephakeme - yayingama-dollar angu-6500.
https://www.youtube.com/watch?v=t1bMBc270Hg
UJohn noGreg - 1992
Ngo-1992, i-Apple yaqhamuka nesikhangiso esibonisa ababukeli amadoda amabili "avamile", u-John no-Greg. Labo abasendizeni basebenzisa ama-PowerBooks abo axhunywe ngekhebula ngaphandle kwezinkinga. Esikuthatha kalula kulezi zinsuku kwakuwuhlobo lwenguquko encane ekuqaleni kwawo-XNUMX.
https://www.youtube.com/watch?v=usxTm0uH9vI
I-Mission Impossible - 1996
Esinye sezici ezivamile zenani lezikhangiso ze-Apple kwakungosaziwayo nabaphawulekayo. Ngo-1996, i-action blockbuster ethi "Mission Impossible" edlala u-Tom Cruise yaba nengoma enkulu. Ngaphezu kwe-Cruise, uphinde "wadlala" i-Apple PowerBook efilimini. I-Apple iphinde yasebenzisa izithombe zesenzo ekukhangiseni kwayo okuyimpumelelo.
Nakhu Kwabahlanyayo - 1997
Ngo-1997, uSteve Jobs waphinda waba yinhloko ye-Apple futhi inkampani yakwazi ukuvuka emlotheni. Ngawo lowo nyaka, umkhankaso omangalisayo wethelevishini nokunyathelisa waphinde wazalwa, ukhuthazwa yizithombe ezimnyama nezimhlophe zabantu ababalulekile abafana noBob Dylan, Muhammad Ali, Gandhi noma u-Albert Einstein. Lo mkhankaso wabuye waziwa emphakathini ngaphansi kwegama elithi "Think Different".
https://www.youtube.com/watch?v=cFEarBzelBs
Ithi Sawubona ku-iMac - 1998
Akuphelanga sikhathi esingakanani ebuyile uSteve Jobs esikhundleni sokuba yi-CEO ye-Apple, ama-iMac amasha, aguquguquka ngokuphelele afika emhlabeni. Ngaphezu komklamo ocabangelayo, baphinde baziqhayisa ngemisebenzi emihle kanye nokuxhumana okulula kodwa okuthembekile. Ukufika kwama-iMacs bekuhambisana nezindawo zokukhangisa, okugcizelela ikakhulukazi ukukhululeka kokuxhuma ama-iMac ku-inthanethi.
Thatha California - 2001
I-iPod yokuqala ye-Apple yakhululwa ngo-Okthoba 2001. Ukuthuthukisa isidlali sayo esisha, i-Apple yasebenzisa ividiyo equkethe i-Propellerheads, ibhendi engakaze ikhiphe i-albhamu. Nangaphambi kokuba u-Apple enze umdanso wezithombe ezinyakazayo ezimibalabala, isikhangiso sokuqala se-iPod sibonise umdanso wamashumi amathathu nanye.
Thola iMac - 2006
Isikhangiso sokuqala emkhankasweni othi "Thola iMac" sakhishwa ngo-2006. Ekupheleni konyaka, kwase kunamavidiyo ayishumi nesishiyagalolunye, futhi ngemva kweminyaka emine umkhankaso uphelile, inani lamavidiyo lalingu-66. Naphezu kokudabukisa kwawo, izikhangiso ezifakwe Kufakwe abalingisi "abangabantu", i-Mac kanye nama-PC aqhudelanayo ahlangabezane nempendulo enhle kakhulu, futhi athola ukuhlukahluka okuhlukahlukene kanye nama-parodies.
Sawubona - 2007
Ohlwini lwezikhangiso ezibalulekile ze-Apple, indawo ethi "Sawubona" ethuthukisa i-iPhone yokuqala ngqa akumele ingabi khona. Bekuyimidlalo engamashumi amathathu nesibili yabalingisi baseHollywood kumamuvi adumile nochungechunge. Isikhangiso savulwa ngesigcawu esimnyama nokumhlophe esivela ku-Hitchcock's Murder on Order yango-1954 futhi saphetha ngokudubula kwe-iPhone ekhalayo.
Umphefumulo Omusha - 2008
Ngo-2008, kwazalwa iMacBook Air emincane kakhulu futhi ekhanyayo kakhulu. U-Apple wayikhuthaza, phakathi kwezinye izinto, ngesikhangiso lapho ikhompuyutha ikhishwa emvilophini evamile futhi ivulwe ngomunwe owodwa. Izibukeli azijatshuliswanga kuphela ilaptop entsha nenhle yakwa-Apple, kodwa nayiculo elithi “New Soul” ka-Yael Naim, elidlala kwezohwebo. Ingoma ifinyelele inombolo yesikhombisa ku-Billboard Hot 100.
Kunohlelo lokusebenza lwalokho - 2009
Ngo-2009, i-Apple yaqhamuka nesikhangiso esihambisana nesiqubulo esithi "Kunohlelo lokusebenza lwalokho". Umgomo oyinhloko walo mkhankaso bekuwukuveza ukuthi i-iPhone isiphenduke idivayisi eguquguqukayo, ehlakaniphile enohlelo lokusebenza lwazo zonke izinhloso kanye nesenzakalo.
Izinkanyezi no-Siri - 2012
Izikhangiso ze-Apple eziqukethe osaziwayo zithandwa kakhulu ezimweni eziningi. Ngenkathi i-Apple yethula ama-iPhone 4 ayo ngomsizi wezwi ongu-Siri, yasakaza u-John Malkovich, uSamuel L. Jackson noma ngisho no-Zooey Deschanel ezindaweni ezikhangisa lesi sici esisha. Ezikhangisweni, uSiri uphendule ngokugqamile emiyalweni yezwi yama-protagonists, kodwa iqiniso lalihluke kakhulu kwezohwebo.
Ukungaqondi kahle - 2013
Izikhangiso zikaKhisimusi zika-Apple ziyisahluko kubo. Benqunu ngokuphelele, bazama ukukhama imizwelo eminingi ngangokunokwenzeka ezilalelini, okuyinto abaphumelela kakhulu ukuyenza. Indawo ebizwa ngokuthi "Misunderstood" yenza kahle ngempela. Kuyo, singalandela osemusha ojwayelekile ongakwazi ukususa amehlo akhe ku-iPhone ngesikhathi sokuhlangana komndeni kaKhisimusi. Kodwa ukuphela kwendawo kuzobonisa ukuthi intsha ingase ingabi yilokho ebonakala iyikho.
https://www.youtube.com/watch?v=A_qOUyXCrEM
Iminyaka engama-40 kumasekhondi angama-40 - 2016
Ngo-2016, i-Apple yagubha iminyaka engama-40 yasungulwa. Ngaleso sikhathi, yakhipha indawo yamashumi amane nesibili engenabalingisi, izithombe zakudala noma izithombe (ngaphandle kwesondo lothingo elidume kabi) - ababukeli bangabuka umbhalo ongemuva we-monochrome, enikeza umbono wemikhiqizo ebaluleke kakhulu ye-Apple.
Sway - 2017
Indawo ka-2017 enesihloko esithi "Sway" yenzeka ngamaholide kaKhisimuzi. Izindima eziyinhloko zihlanganisa abadansi ababili abancane, ama-headphone we-AirPods kanye ne-iPhone X. Ngaphezu kwalokho, ababukeli baseCzech ngokuqinisekile bazobona izindawo zaseCzech kanye nemibhalo ethi "I-Bakery ka-Aunt Emma" nethi "Rollercoaster" esikhangisweni. Izentengiso zaqoshwa ePrague. Futhi elinye iqiniso elithakazelisayo - abalingiswa abakhulu, abadansi baseNew York uLauren Yatango-Grant noChristopher Grant, bashadile empilweni yangempela.
isikhangiso esihle kakhulu kimi lesi.... https://youtu.be/Xvbuwfawqcc
Ngicela ungikhumbuze ngosuku lapho u-Jablíčkâre ethathwa inqwaba yamavolontiya ayedlala izingoma ezishisa izikhotha zentatheli. Ngiyacaphuna:
"I-Apple isebenzise ividiyo enama-Propellerheads, ibhendi engakaze ikhiphe i-albhamu, ukukhuthaza umdlali wabo omusha." .
Ngakho-ke, uma inhloso bekuwukuguqula le nkundla ibe i-KinderFanzin, sekwenziwe. Noma kunjalo, bengilapha namuhla, zingane, okokugcina. :)