Vala isikhangiso

Ngekwindla edlule, lapho abalandeli be-Apple abajabule bevula ama-iPhone nama-iPads abo asanda kuthengwa ezitolo, bathole uhlelo lokusebenza olusha ngokuqondile ku-Apple esikhundleni samamephu we-Google, uma kuqhathaniswa nolwazi lwangaphambilini. Kodwa okungenzeka ukuthi abayitholanga indlela eya ekhaya. Izinga lamamephu ngaleso sikhathi lalingethusi neze, futhi kwakubonakala sengathi i-Google isazoba nesandla esiphezulu. Nokho, ngemva konyaka, yonke into ihlukile, futhi abasebenzisi abangu-85% e-US bakhetha amamephu we-Apple.

I-iPhone yokuqala vele isivele yasebenzisa uhlelo lokusebenza lwemephu ngedatha evela ku-Google. Ngenkathi eyethula ku-WWDC 2007, ngisho noSteve Jobs waqhosha ngayo (emva kwalokho wathola i-Starbucks eseduze ebalazweni kanye nohlobo uxoshiwe). Ngokufika kwe-iOS 6, nokho, amamephu amadala bekumele ahambe ngokungayekethisi. Ngokusho kuka-Apple, lokhu kwakungenxa yokuthi i-Google yayingafuni ukuvumela ukusetshenziswa kokuzulazula ngezwi, okwakuyinto evamile ku-Android ngaleso sikhathi. Ngaphezu kwalokho, abezindaba baqagela ukuthi i-Apple kuzodingeka ikhokhele ukusetshenziswa kwedatha yemephu.

Isivumelwano sokusebenzisana phakathi kwalezi zinkampani ezimbili sase sifika ekupheleni, futhi ikwindla ka-2012 kwaba isikhathi esikahle sokushaya etafuleni futhi wethule isixazululo sakho. Yize lokhu bekuphethwe ngaphansi kobuholi benhloko yophiko lwe-iOS, uScott Forstall, bekuyinhlekelele - ikakhulukazi ngokombono we-PR.

Izinkinga ezibucayi kakhulu kwakuyinani lamaphutha kumadokhumenti, amaphuzu alahlekile noma ukusesha okungalungile. Umonakalo esimeni se-Apple wawumkhulu kangangokuthi i-CEO u-Tim Cook kwadingeka ukuthi axolise ngamamephu amasha. UScott Forstall wenqaba ukuthatha umthwalo wemfanelo walesi simo, ngakho "uSteve Jobs omncane" kwadingeka abhekane nenkampani yakhe ayithandayo. valelisa. Phakathi naleso sikhathi, inani lamakhasimende lifinyelele inguqulo entsha yamamephu avela ku-Google, umdondoshiya okhangisayo awakhe ngokushesha futhi wayikhulula, kulokhu ngokuvamile ku-App Store.

Mhlawumbe yingakho kungekho muntu owayelindele ngaleso sikhathi ukuthi ngonyaka ngemva kwalokhu kungqubuzana, amamephu we-Apple azothandwa kakhulu. Kodwa-ke, inhlolovo eyenziwe yinkampani yaseMelika ehlaziya i-comScore namuhla ikhombisa okuphambene kakhulu. E-United States, isetshenziswa cishe abantu abaningi ngokuphindwe kasithupha kunohlelo lokusebenza oluqhudelanayo oluvela kwa-Google.

NgoSepthemba walo nyaka, isamba sabasebenzisi abayizigidi ezingama-35 basebenzise amamephu akhelwe ngaphakathi ku-iPhone yabo, kanti elinye yi-Google. ukubala The Guardian 6,3 million nje. Kulokhu, ingxenye yesithathu egcwele yenziwe ngabantu abasebenzisa inguqulo endala ye-iOS (ngoba abakwazi noma abafuni ukubuyekeza idivayisi yabo).

Uma sibheka ukuqhathanisa nonyaka odlule, i-Google ilahlekelwe abasebenzisi abagcwele abayizigidi ezingu-23 endabeni yamamephu. Lokhu kusho, ngamanye amazwi, ukuthi i-Apple ikwazile ukuqeda ukwenyuka kwezinyanga eziyisithupha kwe-meteoric kumakhasimende inmbangi yayo yabhekana nayo ngonyaka odlule. Kusukela esiqongweni sokuqala sabasebenzisi abayizigidi ezingu-80 be-Google Amamephu ku-iOS ne-Android, abantu abayizigidi ezingu-58,7 basale ngemva konyaka.

Ukwehla okukhulu kangako kuzozwakala ebhizinisini lenkampani yokukhangisa. Njengoba umhlaziyi uBen Wood wehhovisi laseLondon le-CCS Insight esho: "I-Google ilahlekelwe ukufinyelela kusiteshi sedatha esibaluleke kakhulu eNyakatho Melika Kanye nengxenye enkulu yamakhasimende ku-platform ye-iOS, futhi ifike nekhono ukukhomba ukukhangisa kubo besebenzisa indawo yabo futhi badayisele kabusha lolo lwazi kwabanye abantu. Ngesikhathi esifanayo, umsebenzi wokukhangisa uhlanganisa u-96% wemali engenayo ye-Google.

Umbiko we-comScore ubheka kuphela imakethe yase-US, ngakho-ke akucaci ukuthi isimo sibukeka kanjani eYurophu. Lapho, amamephu we-Apple asezingeni eliphansi kunaphesheya kwezilwandle, ikakhulukazi ngenxa yokusabalala okuncane kwezinsizakalo ezifana Yelp!, i-Apple eyisebenzisa njengesisetshenziswa sokunquma amaphuzu anentshisekelo kuwo. E-Czech Republic, cishe akunakwenzeka ukuthola enye into ngaphandle kolwazi oluyisisekelo lwendawo kumamephu azenzakalelayo, ngakho-ke izibalo zendawo zingahluka kwezaseMelika.

Noma kunjalo, ngeke sithi amamephu awabalulekile ku-Apple. Nakuba kungenzeka ukuthi bazishaya indiva izimakethe ezincane zaseYurophu, basazama ukuthuthukisa kancane kancane isicelo sabo. Baqinisekisa lokhu, phakathi kwezinye izinto ukutholwa izinkampani ezahlukahlukene ezisebenza ngezinto zemephu noma mhlawumbe zicubungula idatha yethrafikhi.

Ngokuqeda ukusetshenziswa kwe-Google Amamephu, umkhiqizi we-iPhone akasancikile kumbangi wakhe (njengoba kwenzeka ezingxenyeni zehadiwe kusuka ku-Samsung), ukwazile ukwehlisa ukukhula kwawo futhi agweme ukukhokha imali ephezulu. Isinqumo sokwakha esaso isixazululo semephu ekugcineni saba yinjabulo ku-Apple, nakuba kungase kungabonakali kanjalo kithi lapha eCentral Europe.

Umthombo: comScoreThe Guardian
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