UMikhal Marek Kwakungenxa ye-Apple ikota yesithathu yezimali futhi impumelelo enkulu futhi inkampani yenza kahle cishe kuyo yonke imikhakha. Ikota yesithathu ivamise ukuba buthakathaka futhi iyisicefe kakhulu uma kukhulunywa ngemiphumela, obekuyiqiniso ngokwengxenye kulo nyaka njengoba inkampani izuze imali ethe xaxa engxenyeni yokuqala yonyaka. Kodwa-ke, unyaka nonyaka, i-Apple ithuthuke kakhulu futhi ngendlela yayo ibonise ukugibela ubuthongo obugcwele impumelelo, okunye okumele kukhulunywe ngakho.
I-iPhone yenza kahle
Ku-Apple, i-iPhone ayishintshile ngokwemali engenayo, futhi le kota ibingehlukile. Kuthengiswe amadivaysi ahloniphekile angu-47,5 million, elinye irekhodi njengoba ama-iPhones amaningi kangaka awakaze athengiswe ngekota efanayo. Unyaka nonyaka, ukuthengiswa kwe-iPhone kukhuphuke ngo-37%, futhi okuthakazelisa nakakhulu ukwanda kwemali engenayo, efinyelele ku-59%.
Ukuthengisa eJalimane, eNingizimu Korea naseVietnam, ngokwesibonelo, okwaphindeka kabili unyaka nonyaka, kwasiza kakhulu ukwanda. U-Tim Cook ujabule kakhulu yiqiniso lokuthi engxenyeni yesi-3 yalo nyaka, i-iPhone iqophe inani eliphakeme kakhulu labasebenzisi abasuka ku-Android kuze kube manje.
Izinsizakalo ze-Apple zithole okuningi emlandweni
I-Apple izuze irekhodi eliphelele ngokwemali engenayo yezinsizakalo zayo. Uma kuqhathaniswa nekota edlule, bathole u-24% ngaphezulu futhi balethe ama-dollar ayizigidi eziyizinkulungwane ezinhlanu eCupertino. I-China iphuma phambili ezibalweni, lapho inzuzo ye-App Store iphindwe kabili ngonyaka.
I-Apple Watch yenza kahle ngaphezu kwalokho obekulindelwe
Lapho ishicilela imiphumela yezezimali, i-Apple inikeza izibalo zokuthengisa nezinzuzo ngezigaba, ezimi kanje: i-iPhone, i-iPad, i-Mac, Amasevisi kanye "Neminye Imikhiqizo". Ingxenye eyinhloko yesigaba sokugcina, igama laso elejwayelekile, bekungama-iPod. Eminyakeni yamuva, uma kuqhathaniswa nemikhiqizo eyinhloko ye-Apple, lezi azithengiswanga kangangokuthi abaphathi benkampani bekufanele kukhulunywe ngazo. Kodwa-ke, lesi sigaba manje sihlanganisa ne-Apple Watch, nomphumela wokuthi izibalo zokuthengisa zomugqa wakamuva womkhiqizo we-Apple ziyimfihlakalo.
Ngamafuphi, i-Apple ayifuni ukwenza kube lula kubancintisana nabo ngokudalula izibalo zokuthengisa ezinemininingwane eminingi nge-Apple Watch, okuqondakalayo. Ngakho-ke u-Tim Cook wazikhawulela esitatimendeni sokuthi nakuba inkampani ingakakwazi ukukhiqiza amawashi anele ukwanelisa isidingo, ama-Apple Watches amaningi asethengisiwe kunalokho obekulindelwe ngabaphathi bakwa-Apple.
Ukuthengiswa kwewashi kudlule ebesikulindele, naphezu kokuthi ukuthunyelwa kungakafinyeleli isidingo ekupheleni kwekota... Eqinisweni, ukwethulwa kwe-Apple Watch kube yimpumelelo kakhulu kune-iPhone yokuqala noma i-iPad yokuqala. Uma ngibheka konke lokhu, sijabula kakhulu ngendlela esenza ngayo.
Vele, izintatheli phakathi nengqungquthela ngemuva kokushicilelwa kwemiphumela bezinelukuluku lokwazi nge-Apple Watch ngakho-ke zacindezela u-Cook ukuthi abelane ngemininingwane embalwa eyengeziwe. Isibonelo, waphika amahlebezi okuthi ukuthengiswa kwe-Apple Watch kwehla ngokushesha ngemuva kwe-boom yokuqala. Ukuthengisa ngoJuni, ngokuphambene nalokho, kwakuphakeme kuno-April noMeyi. "Ngithola ukuthi iqiniso liphambene kakhulu nalokho okubhaliwe, kodwa ukuthengiswa kukaJuni bekuphakeme kakhulu."
Kamuva, u-Cook waphetha ngokunxusa izintatheli ukuthi zingazami ukulinganisa impumelelo ye-Apple Watch ngokusekelwe kuphela ekwandeni kwesigaba "Eminye imikhiqizo". Yize iqhathaniswa nekota yokugcina, le ngxenye yemali engenayo yenkampani yaseCupertino ikhule ngezigidi ezingama- $ 952 futhi ngamaphesenti angama-49 amangalisayo unyaka nonyaka, i-Apple Watch kuthiwa yenza kangcono kakhulu. Lokhu kungase kuhlobane, isibonelo, nokwehla kokuthengiswa kwama-iPod nokunye okunjalo. Nokho, ulwazi oluningiliziwe alukho esidlangalaleni.
I-Apple watchOS 2 kufanele iqinisekise impumelelo ngokuhlanganiswa namaholide
Izikhathi eziningi phakathi nocingo lwengqungquthela, u-Tim Cook uthe u-Apple usafunda mayelana namandla e-Apple Watch nokuthi banethemba lokudala umndeni wemikhiqizo ezophumelela esikhathini eside. Kepha vele eCupertino banombono ongcono kakhulu wesidingo se-Apple Watch kunangezinyanga ezimbalwa ezedlule, okufanele kube nomthelela omuhle ekuthunyelweni komshini ngesikhathi samaholide. "Sikholelwa ukuthi iwashi lizoba ngesinye sezipho ezihamba phambili zesizini yamaholide."
Imiphumela emihle e-China
Kuyacaca cishe kukho konke ukubonakala kwabamele i-Apple ukuthi i-China isiba imakethe esemqoka yenkampani. Kuleli zwe elinabantu abangaphezu kwezigidi eziyizinkulungwane ezingu-1,3, i-Apple ibona amandla amakhulu, futhi ivumelanisa nezinsizakalo zayo namasu ebhizinisi ngokufanele. Imakethe yaseShayina isivele yadlula imakethe yaseYurophu futhi ukukhula kwayo kuyamangalisa. Izindaba ezinhle kakhulu zeCupertino, nokho, ukuthi lokhu kukhula kuyaqhubeka nokukhula ngesivinini.
Ngaleso sikhathi, ngenkathi ukukhula kwenyuka cishe ngamaphesenti angama-75 kumakota amabili edlule, inzuzo ye-Apple eChina iphindeke kabili ngonyaka ekoteni yesithathu. Ama-iPhones adayiswe eChina ngamaphesenti angama-87 ngaphezulu. Yize imakethe yamasheya yaseChina iphakamise imibuzo eminingi ezinsukwini ezisanda kwedlula, u-Tim Cook unethemba futhi ukholelwa ukuthi iChina izoba imakethe enkulu kunazo zonke yakwa-Apple.
I-China iseyizwe elisathuthuka ngakho-ke inamandla amakhulu okukhula kwekusasa. Ngokusho kuka-Cook, i-China imele ikusasa eliqhakazile lama-smartphones, uma sibheka, isibonelo, iqiniso lokuthi uxhumano lwe-inthanethi lwe-LTE lutholakala kumaphesenti angu-12 kuphela wensimu yezwe. UCook ubona ithemba elikhulu esigabeni esiphakathi sabantu esikhula ngokushesha, esiguqula izwe. Empeleni, akulona ithemba eliyize. cwaningo okungukuthi, bathi isabelo semizi yaseShayina engaphansi kwesigaba esiphakathi sizokhuphuka sisuka kumaphesenti ayi-2012 siye kumaphesenti angama-2022 phakathi kuka-14 no-54.
I-Mac iyaqhubeka nokukhula emakethe ye-PC eyehlayo
I-Apple ithengise amanye ama-Mac ayizigidi ezingu-4,8 ngekota edlule, okungenzeka kungabi inombolo emangalisayo, kodwa uma kubhekwa izimo, kuyimpumelelo okufanele siyiqaphele. I-Mac ikhula ngamaphesenti angu-9 emakethe, ngokusho kwenkampani ehlaziya i-IDC, yehle ngamaphesenti angu-12. Amakhompiyutha ka-Apple cishe ngeke abe yi-blockbuster njenge-iPhone, kodwa abonise imiphumela engaguquki ngendlela encomekayo futhi ayibhizinisi elinenzuzo le-Apple embonini edonsa kanzima.
Ukuthengiswa kwe-iPad kuyaqhubeka nokushelela, kodwa u-Cook usenokholo
I-Apple ithengise ama-iPads ayizigidi ezingu-11 ngekota yokugcina futhi yazuza u-$ 4,5 billion ngawo. Lokho ngokwakho akubonakali njengomphumela omubi, kodwa ukuthengiswa kwe-iPad bekulokhu kwehla (phansi ngo-18% unyaka nonyaka) futhi akubukeki sengathi isimo sizoba ngcono noma kunini maduze.
Kodwa u-Tim Cook usakholelwa emandleni e-iPad. Ukuthengiswa kwayo kufanele kusizwe izindaba eziku-iOS 9, ezikhuphula ukukhiqiza ku-iPad kube sezingeni eliphezulu, futhi ngaphezu kwalokho ngokubambisana ne-IBM, ngenxa yokuthi i-Apple ifuna ukuzisungula emkhakheni wezinkampani. Njengengxenye yokubambisana phakathi kwalezi ziqhwaga ezimbili zobuchwepheshe, sekunezinhlelo zokusebenza eziningi ezisebenzayo esezakhiwe, eziklanyelwe ukusetshenziswa embonini yezindiza, ukuthengiswa kwezitolo ezinkulu nezitolo, umshwalense, amabhange kanye nenani leminye imikhakha.
Ngaphezu kwalokho, u-Tim Cook uzivikela ngokuthi abantu basasebenzisa i-iPad futhi idivayisi yenza kahle kakhulu ezibalweni zokusetshenziswa. Ikakhulukazi, kuthiwa ingcono izikhathi eziyisithupha kunomncintiswano oseduze we-iPad. Umjikelezo wempilo ende yethebhulethi ye-Apple yimbangela yokuthengisa okubuthakathaka. Ngamafuphi, abantu abawashintshi ama-iPads cishe kaningi, njenge-iPhones.
Ukutshalwa kwezimali ekuthuthukisweni kudlule amadola ayizigidi eziyizinkulungwane ezimbili
Kulo nyaka bekungokokuqala ngqá ukuthi ukusetshenziswa kwe-Apple kwekota yesayensi nocwaningo kudlule amaRandi ayizigidi eziyizinkulungwane ezimbili, okuwukunyuka kwamaRandi ayizigidi eziyi-2 ukusuka engxenyeni yesibili. Ukukhula konyaka nonyaka kushesha ngempela. Ngonyaka odlule, imali esetshenziswe ocwaningweni yayingamaRandi ayizigidi eziyizinkulungwane ezingu-116, kwehle ngengxenye yesihlanu. I-Apple iqale yanqoba inhloso yezigidigidi zamadola etshalwe ocwaningweni ngo-1,6.
